This year for Christmas, Edenred Bulgaria donated the amount intended for Christmas gifts to its customers in support of Bulgarian beekeeping by adopting three hives from the Istinski Med platform.
The Christmas gifts off Edenred Bulgaria’s customers this year are in support of Bulgarian beekeeping. Instead of spending on unnecessary things for Christmas, we decided to adopt three beehives from the „Istinski Med” platform.
The platform is a project of Bee Smart Technologies AD. Its goal is to support Bulgarian beekeeping and the bee population in Bulgaria. In order to help beekeepers and bees, the company buys bee products at a fair price from selected Bulgarian producers. The beekeepers on the Istinski Med platform have been chosen for their sustainable way of keeping bees and share the mission to protect them.
In line with Edenred's policy of improving the quality of life of local communities, the program „Adopt Beehive” provides support to beekeepers who care for adopted hives and encourages them to increase the bee population in their region.
Edenred Bulgaria follows the Group's program for corporate social responsibility. This program aims to support society in three main directions: Improving the quality of life, Protecting the environment and Creating value responsibly through the company's products and services. Edenred Bulgaria is also committed to communicating topics such as food waste and healthy eating.
In the person of the „Istinski med“ platform, we recognized a partner who professes similar values. We are happy that by adopting beehives and choosing „Istinski med“ honey for Edenred Bulgaria customers' Christmas gifts this year, we are fulfilling our goals of protecting the environment, supporting local communities and striving for healthy eating.
With its Christmas gifts, Edenred Bulgaria chose to support bees because they are invaluable for the protection of our nature and because the product they produce is indispensable in a healthy diet.
Bees are one of the most important working animals in the world because they fix plants. Without this service of bees, people would live without about a third of their food. These little critters are an essential pillar in our ecosystem. Over 80% of flowering plants depend on their pollination. Without the help of the bees, most of the plants will not be able to produce fruits and seeds. The earth, the people meals, the survival of many plants and animal species will be threatened.
The raw honey they produce is used as a medicinal agent and has various health benefits. Honey contains an array of plant chemicals that act as antioxidants. And they help protect the body from cell damage caused by free radicals. Raw honey is a source of various amounts of vitamins and minerals, amino acids, enzymes and other beneficial compounds. Propolis in raw honey has antifungal and antibacterial properties.
Bees are declining globally as they face many threats. Urban sprawl and invasive farming methods are shrinking the places that bees once called home. Climate change and temperature changes disrupt bee behavior. Another major threat is parasites and diseases. Therefore, this year instead of spending money on unnecessary things for Christmas, we decided to support Bulgarian beekeeping.